Strategy before channels
Clarify audience, goals, and message before you launch campaigns.
- Audience and offer alignmentvideo · 16 min
- Messaging frameworklab · 20 min
- Choosing channels wiselyreading · 12 min
BestsellerAll Levels
Digital Marketing Strategy Bootcamp
Plan campaigns, create content systems, and use analytics to improve marketing performance.
4.6 (131 reviews)990 learners9 hoursEnglish
Instructor
Mark Thompson
Growth Marketing Advisor
What you'll learn
Build a marketing strategy around audience, offer, and channel fit
Plan campaign messaging across social, email, and website touchpoints
Create a content calendar with clear goals and KPIs
Use analytics to identify what to double down on and what to stop
Report marketing performance in business language stakeholders understand
Curriculum preview
Measure and improve
Turn marketing activity into a repeatable improvement loop.
- Campaign analytics essentialsvideo · 18 min
- Content calendar planninglab · 19 min
- Reporting to stakeholdersreflection · 12 min
Assessment and completion
Check whether you can connect audience, message, channels, and KPIs into one strategy.
Pass mark
You need 70% to pass the assessment and complete the course.
Completion rule
Finish every lesson, submit the final assessment, and your certificate unlocks automatically.